How to Register Your Trademark (Brand, Name, Logo, and Slogan) in Canada

Your Comprehensive Guide to Canadian Trademark Registration

  • Safeguard your brand
  • Gain exclusive rights to your marks
  • Increase your brand recognition

Comprehensive Guide to Canadian Trademark Registration

If your business boasts a distinctive name, logo, or slogan, safeguarding it from potential imitations becomes paramount. A trademark not only provides the legal means to achieve this but also contributes significantly to enhancing your brand's reputation and value. Navigating the intricate and time-intensive process of trademark registration in Canada necessitates expertise and diligence. Conducting a thorough search of existing trademarks, preparing and filing an application, and addressing objections or oppositions are critical steps in this journey. This is where Patrola Law can professionally assist you. Patrola Law is a top awarded intellectual property law firm in Canada. We specialize in simplifying the trademark registration process for you, delivering top-tier service at transparent flat rates.

In this comprehensive guide, we aim to demystify the intricacies of the trademark registration process, providing you with a step-by-step breakdown to ensure you are well-informed at every juncture.

Understanding Trademarks

A trademark, be it a word, phrase, symbol, or design, serves as a unique identifier distinguishing your goods or services from others. The advantages of registering a trademark are manifold, encompassing the prevention of unauthorized usage, the ability to enforce your rights against infringement, the cultivation of brand awareness and goodwill, and facilitating access to international markets.

Trademark vs. Copyright in Canada

Trademark and copyright, while both safeguarding intellectual property, serve distinct purposes. Trademarks protect brand elements like names and logos, whereas copyrights safeguard original artistic and literary works. The nuanced difference lies in the fact that trademarks protect the use of a mark in commerce, while copyrights protect the expression of an idea.

Requirements for Registering a Trademark in Canada

To meet the prerequisites for trademark registration in Canada, the mark must exhibit distinctiveness, non-descriptiveness, and proper representation. If you are not sure if your brand is distinct enough to be trademarked, our dedicated team at Patrola Law ensures a meticulous assessment of your trademark's eligibility, guiding you through the process and establishing a robust foundation for legal protection. You can read more about trademark distinctiveness in this article.

Step by Step Guide on How to Register Your Trademark in Canada

Comprehensive Trademark Search

Before filing your application, it's imperative to ensure your mark is not already registered or pending. Our trademark experts conduct exhaustive searches of the Canadian Intellectual Property Office (CIPO) database, identifying potential conflicts and providing strategic counsel to mitigate risks.

Filing Trademark Application

Upon confirming the availability and registrability of your mark, we draft, review, and file an application designed for swift registration. We monitor the progress and keep you informed throughout the process.

Notification of Approval

Following the filing, we handle government requests and provide solutions for final approval. In the face of opposition, we defend your mark and, upon approval, deliver a certificate of registration, congratulating you on your success.

Why Should You Register Your Trademark?
The Benefits of Trademark Registration

A registered trademark is one of the strongest bundle of intellectual property rights you have in Canada, which is vital to brand success. The advantages of registering your trademark extend to exclusive usage rights, fortified legal protection against infringement, heightened brand awareness, and the facilitation of international market access.

Exclusive Rights

A trademark gives you exclusive rights to a mark, in connection with a specific set of goods and/or services across Canada. This means that no one else can use or register a confusingly similar mark without your permission.

Valuable Asset

A trademark is an appreciating asset that you can sell or license as your business and reputation grows. A trademark can also increase your customer loyalty, recognition, and trust.

Brand Protection

A trademark deters others from using a confusingly similar mark and allows you to enforce your rights against infringement. If someone infringes on your mark, you can sue them for damages or seek an injunction to stop them.

Mitigate Risks and Ensure a Robust Trademark Application Process

It is imperative to exercise caution and informed decision-making when contemplating the utilization of inexpensive "DIY" online trademark services. These platforms, while seemingly cost-effective, are not legal entities and function solely as facilitators to submit your application to the Canadian Intellectual Property Office (CIPO) based on the information provided.

These platforms lack the professional expertise and legal acumen of a law firm. As a consequence, they are unable to offer any legal advice or rectify errors that may be present in your application. Many applications processed through these services may encounter office actions, requiring applicants to respond effectively. In the absence of legal guidance, applicants may struggle to address these actions adequately. This can lead to refusals and, subsequently, incurring substantial legal fees to rectify issues—an expense that frequently surpasses the cost of engaging our comprehensive flat fee package.

Cautionary Note: Exercise prudence when considering DIY online trademark services

While the allure of cost savings may be tempting, the risks associated with "DIY" online trademark services can result in substantial consequences for your brand. Choose prudence over short-term savings by entrusting your trademark registration to a dedicated law firm like Patrola Law.

Why File a Trademark With Patrola Law?

01. Flat Fee Pricing

Our all-inclusive fixed fee covers everything you need for trademark registration, eliminating hidden fees or surprises.

02. Monthly Payment Plan

Acknowledging the significant investment involved, we offer exclusive 3 or 6-month payment plans, enabling you to spread costs without incurring interest or extra charges.

03. Proven Track Record

With over a decade of experience, our trademark lawyers boast a high registration success rate, having assisted clients across various industries, earning accolades for exceptional service and results.

Affordable Canadian Trademark Registration

Our Clients

Davinder S.
Management Consulting

The firm has represented our company as our business lawyers and have helped us with our trademark application. When I was looking for a business lawyer, it was important for me to work with somebody who understands our company vision and give us the special attention that any business needs during its infancy stage.Working with Perpinder was one of the best business decision I could have made.

Davinder S.

Perpinder and his team have been very helpful for our new business venture. He has provided us with honest and useful advice regarding our trademark, our branding and also helped us incorporate several companies. I would highly recommend him and his team to anyone looking for corporate, branding or trademark law.

Patrola Law Corporation | Surrey Business Law Firm
Patrola Law Corporation | Surrey Business Law Firm
161 Google reviews
October 25, 2023
We recently engaged Patrola Law for our Canada MSB registration and trademark application, the team is highly professional, responsive and credible. Our MSB registration process is ultra-smooth and efficient thanks to Perpinder and his team’s industry insight and knowledge, we will definitely come back to the team for future legal services.
Surinder Greal
Surinder Greal
October 17, 2023
From Sundeep gill last five year's I receive very good services.i recommend eavery one.
Kehinde Bamidele
Kehinde Bamidele
October 6, 2023
We recently had the pleasure of working with Patrola Law for assistance with setting up our company, Starks Associates Limited in Canada and obtaining the MSB Licence. From the initial consultation to finalisation of all necessary legal documents, Patrola Law demonstrated a high level of professionalism and expertise. Thanks to their dedication and guidance, we were able to navigate the complex process of obtaining MSB licence. We highly recommend Patrola Law to anyone or business seeking legal services. Thank you for your outstanding service.
September 27, 2023
Patrola Law recently represented our company for the MSB Registration in Canada with FINTRAC. It's been a pleasure working with the team, with quick turnarounds, professional advices, and great communications. There is no hidden costs, and we got all the services as expected.
Mohammed Shameer PC
Mohammed Shameer PC
September 27, 2023
"MSB Registration in Canada" and "FINTRAC" I can't speak highly enough of Patrola Law Corporation. From the moment I walked through their doors, I knew I was in capable hands. As someone who has had to seek legal counsel in the past, I can confidently say that this firm stands out as the best in every aspect. Patrola Law Corporation not only demonstrated a profound understanding of the legal intricacies of my case but also exhibited a genuine commitment to my well-being throughout the entire process. Their professionalism, expertise, and dedication were truly impressive. The communication was impeccable. They kept me informed at every step, patiently answering all my questions and addressing my concerns. It's evident that they value transparency and client satisfaction above all else. What sets Patrola Law Corporation | apart is their ability to make you feel like more than just a client; they make you feel like family. The attorneys and staff here exhibit a level of empathy and compassion that's rare to find in the legal profession. They made a stressful situation feel manageable. Moreover, it serves as a genuine space for navigating a complex world, their legal prowess is unmatched. They strategized and executed my case flawlessly, achieving a result that exceeded my expectations. The attention to detail and commitment to achieving the best possible outcome for their clients is what sets Patrola Law apart from the rest. If you're in need of legal representation, I wholeheartedly recommend Patrola Law Corporation. They combine legal expertise with genuine care for their clients, making them the best choice for any legal matter. My experience with them has been nothing short of outstanding, and I'm forever grateful for their support. Thank you, Patrola Law Corporation, for your exceptional service and for being a beacon of excellence in the legal field.
Michael GG
Michael GG
September 18, 2023
We are finally able to start a new business through MSB. Thank you again to Patrola Law for your kind help and consulting.
Bryan Woods
Bryan Woods
September 16, 2023
Patrola Law helped B-Liquid Cryptos Ltd obtain MSB Registration in Canada with FINTRAC. Patrola also provided the advice and help we needed to establish our MSB Compliance Program and continues to help us remain in good standing. We happily depend on Patrola Law Corporation as our cherished business partner.
September 12, 2023
I recently had the pleasure of working with Patrola Law Firm and specifically with lawyer Perpinder. I sought their expertise for assistance with my MSB Registration in Canada, and I must say, their service was nothing short of exemplary. From the outset, they showcased a deep understanding of the regulatory landscape and made the entire process of dealing with FINTRAC smooth and hassle-free. Their professionalism, attention to detail, and prompt responses truly set them apart. I highly recommend Patrola Law Firm and Perpinder for anyone in need of top-tier legal services in this domain. Kudos to the team for their outstanding work!
April 18, 2023
Patrola Law was very helpful with my incorporation and trademarking. My experience has been great!
December 3, 2022
Simon Joo is great! I feel that he is very knowledgeable and experienced in dealing with legal disputes and he knows how to communicate with clients and others effectively to achieve excellent results. If you are looking for a lawyer, you will not regret calling Patrola and asking to meet with Simon!
Aimee N. 
The Khaykery

At first to save cost I tried applying on my own, but in the middle of the application I wasn’t too sure if I was doing it right so I decided to hire the right company to help me. I spoke with Perpinder over the phone and he was so knowledgeable and very professional. As far as cost, I inquired from another company and they were more expensive than Patrola. I really appreciate the flat rate that Patrola offers because it would’ve cost me almost double the price of what Patrola was going to charge me.

Get a free consultation tailored to your business needs. Secure your trademark with confidence and foresight—choose Patrola Law.

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Frequently Asked Questions About Trademarks

What can I register as a trademark?

In the realm of Canadian trademark registration, eligibility extends to diverse elements such as words, phrases, symbols, designs, or combinations thereof. Recent legislative amendments have broadened the scope to include non-traditional marks like colors, holograms, animated designs, scents, tastes, textures, and patterns. For more details, read the Trademarks Act.

Why should I hire a trademark lawyer?

Securing the services of a seasoned trademark lawyer is necessary, given the intricate and protracted nature of the trademark registration process. A trademark lawyer brings valuable insights, skills, and experience to navigate the complexities of the Canadian Intellectual Property Office (CIPO). They adeptly address challenges, mitigate errors in application drafting, and respond effectively to issues arising during the examination phase.

How long does the trademark application process last in Canada?

The Canadian trademark application process typically spans 18 to 24 months before receiving registration approval.

Is my Canadian trademark protected worldwide?

While a registered trademark confers exclusive rights within Canada, global expansion necessitates separate trademark applications in each target country. Cross-border ventures demand a strategic approach to intellectual property protection.

When should I consider applying for my trademark?

Initiating the trademark application process promptly is crucial when intending to utilize a word, phrase, or design for promoting goods and/or services in the marketplace. Early filing provides a distinct advantage by establishing priority over potential competitors seeking to register similar marks.

What's the difference between a trademark, a copyright, and a patent?

A trademark serves as a brand, differentiating products/services in the market. Copyright protects original creative works, encompassing literature, art, music, and computer code. Patents, on the other hand, safeguard inventions. For a detailed breakdown, refer to our Intellectual Property infographic.

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