Is Your Brand Protected?

A trademark lawyer provides valuable insight, skills and experience to help guide you through the trademark registration process, which can be complex and lengthy. They understand the nuances of the CIPO, how to avoid problems and errors in drafting applications, as well as respond to any issues that may arise during the examination period. 

Typically it may take 18 months to 24 months for a trademark registration approval.

Canadian trademarks last 10 years after registration is approved. You can renew it indefinitely.

Your registered trademark is only protected in Canada. However, if you are considering expanding your products and services to other countries, you will need to file separate trademark applications to those countries.

If you intend to use a word, phrase, or design to promote goods and/or services in the marketplace, it's critical that you protect your intellectual property assets as soon as possible. An advantage of filing early grants you priority over others who may consider filing a similar mark. 

A trademark functions as the owner's brand to distinguish its products/services from others in the marketplace. A copyright protects original creative works like literature, art, music, and even computer code. A patent protects inventions.

This IP infographic explains the differences between these types of intellectual property in more detail.